A couple of days ago, Apple announced the new MacBook Air, their answer to the netbook. Besides being extremely thin, the most interesting feature of this new update is the use of flash memory as well as a super-slim USB stick that you can use to re-install your system. Apple, often referred to as revolutionary, seem to be getting better at modifying existing technology and turning it into a product that just works.
From a design point of view, the MacBook Air looks both solid and sleek. Their principal designer, Jonathan Ive, has been one of the world’s most influential industrial designers and has never failed to design a product that impressed. Let’s forget their iPhone, iPod and iPad for a second. What designs have Apple released in terms of personal computing in the past few years?
Have a look at the infographic below (click it to see the bigger version):
There’s no denying that in the past few years, Apple have placed themselves at the forefront of mobile and computing technology. Each time Apple launches a new product, there are countless companies attempting to quickly replicate its functionality and success.
The new MacBook Air has been released with Flash memory – a first timer for a home consumer laptop if I’m not mistaken. I am more than certain that besides being immensely successful, we will soon see several new companies trying to do the same with their own products. This is, in a way, what makes Apple ‘evolutionary’. They have the courage to take existing technology, improve it and turn it mainstream. And while other companies are struggling to copy them, they’re already busy creating the next feature that will have millions of people waiting impatiently for the next update.