In the past few years, we have witnessed a massive growth in the use of Social Media, primarily thanks to websites like Facebook and Twitter. Almost all Internet users now interact with Social Media in some way. Some of us contribute new content while others prefer to simply browse it and occasionally post comments, reviews or bookmark their favorite content for later. Whatever the case, Social Media has had a huge impact on the way we use the Internet to socialize, educate ourselves, do business, and so much more.
According to research carried out by Forrester Research, there are 6 different types of online social media users: Creators, Critics, Collectors, Joiners, Spectators and Inactives.
Here’s a quick summary of what each one does, or doesn’t:
Below is an infographic released by Forrester Research which shows which US age groups are most common for each of the types mentioned above.
I would consider myself a creator (as I write on this blog), a joiner (since I maintain multiple social network accounts) as well as a spectator (I watch lots of YouTube videos, but hardly ever comment).
So my question is, what type (or types) of social media user are you?